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    Case Study / Intelligence Layer

    200 specific messages in 10 minutes. Replies at 15% to 40%.

    HOLI is the intelligence layer between what you learn and who you place. This is what it has done inside EQ Group, and how you can put it in front of your own team.

    The Numbers
    100 to 200
    messages in 10 minutes

    High quality, relevant and specific outreach, drafted with a visible source.

    15% to 40%
    reply rate

    Standard mass email outreach counts 1% to 5% as a good result.

    10 hours+
    given back per week

    Time recovered from research, list building and writing from scratch.

    £200k+
    billed

    Across 40 users currently live, with multiple client and candidate wins.

    The Problem

    Recruiters are drowning in signal and starved of conversations.

    • Mass outreach that converts at 1% to 5% on a good week
    • Market signal read on Monday and forgotten by Wednesday
    • Recruiters spending their day writing rather than talking
    • Personalisation that does not survive contact with volume

    The market moves in public every day. The bottleneck was never information, it was the distance between reading something useful and saying something useful to the right person.

    How HOLI Works
    HOLI
    01

    Capture the signal

    Funding rounds, hires, moves, posts, comments. HOLI captures the market signal you would otherwise scroll past, straight from the clipboard or the browser.

    02

    File it to a person and a niche

    Every signal is attached to a named person and the niche they sit in, so the intelligence compounds instead of disappearing into a notes app.

    03

    Draft the next move in your voice

    HOLI writes the outreach the way you write it, with the source visible in the message. Specific, current and defensible, at volume.

    Everyone talks about personalisation at scale and then sends the same message to a thousand people. HOLI is the first thing we have run that does both properly. A hundred to two hundred messages in ten minutes, and every one of them is specific.
    James Doyle, Founder and Group CEO, EQ Group
    Reply rates went from the one to five percent everyone accepts, to fifteen to forty percent. That is not a marginal gain, that is a different business. It is why HOLI leads our stack rather than sitting somewhere in it.
    James Doyle, Founder and Group CEO, EQ Group
    The Result

    40 users live. Over £200k billed.

    HOLI is running with 40 users today, and the work it has produced has converted into multiple client and candidate wins and over £200k billed. The pattern is consistent: more relevant first messages, more replies, more conversations that were worth having.

    Inside EQ Group, HOLI sits at the centre of the stack rather than beside it. Signals captured in HOLI feed Bullhorn records, Slack conversations and LinkedIn outreach, with Konquest handling commission and Full Enrich supplying verified contact data.

    See the full stack
    Next Step

    Start a HOLI demo.

    Tell us who you are and how big your team is. We will show you HOLI running against your own market, with real signals and real drafts, not a canned walkthrough.

    Team size
    EQ Group

    An elite group for ambitious recruitment founders, building high-performance brands across the US and UK.

    US & UK · Founder-led